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February 5, 2025
If you already own an established business or at least a startup, chances are that you might have roped in a web design agency to get your website right. But are you really satisfied with the template-based web design of your site? Well, chances are that you aren’t, and that is probably what got you here! Well, you are in luck, because we are about to dive deep into custom web design, the difference between template based web designs and custom designs, and why you should hire a reliable website design company in Kolkata.
Custom website design is all about creating a unique website – one that’s tailored to your specific business requirements. By opting for a custom website design, you can make sure that your site will be built from scratch by a great design team, and the site is different from the regular, run-of-the-mill sites that we normally see online.
How does personalization help? Well, at Weavers Web Solutions, we dish out custom website design to make sure that your business website not only looks and feels different but also heightens the overall user experience. We go above and beyond in making sure that the site reflects your brand identity and includes unique elements that cater to your audience.
Being a professional website design company in Kolkata, we at Weavers Web Solutions, understand how template based web design can help save time or deliver a project within a short span. However, template based web design comes with its own share of follies.
The fact that the basic integrity of the template or its navigation flow cannot be altered, is a serious shortcoming. That said, template based websites are just meant for amateur web designers and not particularly suitable for websites/ businesses that are looking to outrank competition or seek real growth. The best example of this is WordPress, as it too comes with lots of templates. However, as pointed out, WordPress sites have limited customization options and are thus, usually preferred by small businesses.
On the other hand, we at Weavers Web Solutions offer custom website designs – tailored solutions for businesses of all sizes. Such sites give businesses a unique individuality, and are more SEO-friendly – meaning that they have better chances of ranking high on Google. There’s more! Custom web design allows a business website to feature a more user-friendly website interface. This is why they attract a large traffic, and it, in turn, helps drive up user engagement.
To put it simply, the process of designing a custom website can be broken down into five simple steps. These include the following.
It all starts with identifying the objective of your business. Discrepancies in understanding the goal can significantly cripple the outcome, which is the website in this case. In this step, we ask pertinent questions to figure out if the site will be used to sell products, provide news/ blogs, or be used to sell services. This is the time when we try to figure out your business USP and how the site should be used to outshine that of the competitors.
Some of the things that the team at our website design company in Kolkata takes note of during this time, includes target demographics, target geography (location), and brand attributes. In fact, the biggest advantage of custom website design is how it allows businesses to go above and beyond and come up with a product that is not only unique and distinct but also reflects the character of the brand, giving it a significant edge over the competition.
The sitemap is the very foundation of a website, and usually consists of all the links available on the webpage. When prepared well, the sitemap offers a clear understanding of the flow of information within the site, and the relationship that the pages share amongst each other. At Weavers Web Solutions, we like to think of the sitemap as a blueprint – a wireframe/ 2D architectural skeleton of the website.
Believe it or not, the content on your site plays a great role in attracting web traffic to the website. So, the web content has to be crisp, clear, and engaging. It should be in simple language – as that’s the thumb rule for a wider acceptance. However, that’s not the end of it! How the content is placed on the site also plays an important role. How the content looks on the site, and whether or not it is engaging and informative does matter.
At Weavers Web Solutions, we make sure that your site includes SEO-friendly content – one that can help your site rank well on Search Engine Ranking Pages (SERPs). This is where tools like Google Keyword Planner are of help in identifying most searched keywords and including the same in your web content as well.
What good is a website design company in Kolkata if it doesn’t include the right visual elements in the site? Visual elements make the website look and feel unique. This usually includes the logo, images, and frames to disseminate information logically.
Testing is the final stage of web designing. In this stage, our experts at Weavers Web Solutions, test the website performance, and check whether or not the site has been designed as intended. They will also check if the website is ready for the end user. It is a way of making sure whether or not the website is capable of functioning right when it finally goes live.
Once the testing bit is done and the website performs successfully, the website is launched. This is when people around the globe can start accessing it.
Around 48% of people admit that the design of a website is the ‘numero uno’ factor that they use to gauge the credibility of a website! Weavers Web Solutions has been in business for over a decade and has the right means to deliver a great website – no matter what your business is. Over the years, we have successfully worked with companies big and small across different industry verticals. During all this time, we’ve come up with great, custom website designs – all tuned to the actual goals of the company.
Being a professional website design company in Kolkata, we understand how custom web designs inspire people/ target users to take action, such as signing up, making a purchase, or engaging in different ways. Our designers work hard to come up with beautiful and functional designs that are grounded and yet based on real world practices.
No matter what your needs are – whether you need a public website, a SaaS platform, an ecommerce website, or a landing page, we’ve got you covered. Our crew is experienced and well-versed in all things UI/UX. So, irrespective of whether you are looking to build a custom digital experience from the ground up or want to spruce up your existing website, we offer solutions that are affordable and effective. Feel free to connect now!
Just like building a house from scratch, the web design timeline also depends upon the complexity of the project. However, if you are looking for an estimated timeframe, most decent websites take anywhere between 8 and 12 weeks. For a precise timeframe, connect with our website design company in Kolkata.
We work with some of the most popular platforms to bring our client projects to life! Our expertise in web designing includes platforms such as BigCommerce, Shopify, and WordPress. Need help with platforms like Magento and Squarespace? No problem! We’ve got you covered there too!
At Weavers Web Solutions, we prioritize mobile optimization from the get-go. Our team thus follows responsive design techniques, thereby making sure that the website looks flawless and functions smoothly across all devices. We rigorously test the site on smartphones, tablets, and on laptops, to make sure that your audience enjoys a seamless experience all through.
Absolutely! We can integrate ecommerce features into your site and tailor it to your needs. Whether you need a secure payment gateway, a user-friendly product catalog, or want to add advanced shopping cart functionalities – we’ve got you covered.
Of course, it will be! At Weavers Web Solutions, we come up with websites with scalability in mind – so, it can grow with your business. So, when the time comes, and you need to add more pages, features, or handle increased traffic, the flexible framework allows you to do that and more. We make sure that you are always ready to expand your business/ site as needed.
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