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Northpoint, a full-service property management company based in the USA, offers seamless service to its clients. They provide services to a range of properties, including build-to-rent, small multifamily, and residential. Their service covers a wide area in the country, including Austin, Dallas, Atlanta, and Kansas City. While the company had an existing website, it faced different challenges. This is when they came to us to develop a new site.
The client wanted to expand their asset management business to the online arena. However, they had some issues with the functionality of their existing site. The client wanted to develop a new website that could be operated seamlessly by the users. Along with the functionality, the business wanted to highlight the services it offers.
The owners of Northpoint wanted to attract their potential customers with a full-fledged online experience. However, to achieve their business goals, they had to create a website from scratch. We were given the responsibility to design and develop this site using WordPress. Along with better presentation, the client required better ways for their users to explore the services.
Asset Management Website
2017
Asset Management
The client is one of the leading asset management companies in the USA, serving various locations. However, they faced problems attracting new prospects to their business. Their existing site faced various kinds of difficulties. The loading speed and user experience were a few issues we worked on, which helped create a reliable website.
The existing website of Northpoint had various technical difficulties that hampered the brand's performance. The site looked unprofessional and lacked user-friendly features. It also had various security and privacy issues, for which we had to create a whole new website. The client also wanted interactive features that would help users engage with the business.
The existing site’s UI was poorly designed, which hampered the UX. Our target was to fix this problem and reduce the bounce rate. We used the necessary features that met the requirements of the clients and the users.
The asset management businesses of the Southern States in the USA had functional websites with reliable performance metrics. After properly reviewing the sites, we worked to improve the website.
We conducted a thorough analysis of the competitors, which enabled us to create a proper functional website for the asset management company. We followed various procedures, including stakeholder interviews, analytics reviews, and usability testing. We came up with the following conclusions:
With these findings, we identified the key issues that created a roadblock to a smooth user experience. This enabled us to create a highly functional website for a prominent US asset management company.
The client wanted us to develop a new website that addressed the issues with the previous site. We first identified the client's primary needs and incorporated them into the new website.
Along with developing the site, we worked on modifying its design. Our team opted for a clear layout that enables a smooth user experience. We also added the action buttons in the right place so that the users could access the website.
We used a WordPress CMS to organize the website's content. We organized the textual and visual content efficiently and also added proper calls to action.
The website's UI and UX had some issues, which we worked to eliminate. We added the necessary trust signals, such as user reviews, to increase customer trust.
The website was taking too long to load, so we optimized the visual elements. In parallel, we implemented minor performance enhancements to improve website functionality.
Owner, Northpoint
Weavers Web Solutions did a wonderful job developing our company website. They took the time to understand our asset management services and created a modern platform that clearly communicates our value to property owners and investors. The entire process was smooth and organized. The team's professional guidance and technical support were truly helpful, and we are excited to continue collaborating with them.
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