Merlin World Trade Center: An Integrated Business Destination at the Heart of Kolkata’s IT Hub

The Merlin World Trade Center is being marketed as an integral cog in Kolkata's business landscape. It will emerge as a large business hub aligned with the global trade ecosystem. It promises to change Kolkata’s image to a business and investment hub. We were given the responsibility of creating a functional website and landing page to attract potential business owners who want to engage with the Merlin Group for new opportunities.

Client requirements

The client’s primary requirement was to create a new functional website that highlights the World Trade Center’s features and functionality. They wanted us to create a main website and a landing page that introduces the building and highlights the awards and accolades received by Merlin Group, which is responsible for building the business hub. They also wanted us to add a contact button so business owners and investors can book their space instantly.

Project Goals and Objectives

As a website development company, our primary objective was to create a functional website that works efficiently. We created a CMS platform using WordPress that provided sufficient information regarding the builder and the World Trade Center. We also integrated a contact button for easy communication between the company and the potential investors.

Scope of Work
  • Website Development
  • Website Design
  • Testing
Project

Real Estate Website

Year

2025

Industry

Real Estate


Tech-stack & Tools Use
  • WordPress

Absence of a Functional Website
Absence of a Functional Website

The client was ambitious about creating an expansive business center right in the middle of Salt Lake Sector V. However, they did not have a proper website to build a brand identity or showcase the building's other details. We identified the issue and developed a functional website using a modern framework.

Technical Issues
Technical Issues

While developing the website, we faced various technical issues. We had to ensure the website could accommodate multiple users simultaneously. We were also responsible for creating a proper landing page for the building.

Challenges with Market Competition
Challenges with Market Competition

In a competitive Kolkata market, there are multiple real estate developers with sprawling business centers. These buildings are more prominent and have a considerable presence in the market. They also had a prominent market presence with functional websites, images, logos, and visual elements.

Information Regarding the Business
Information Regarding the Business

When Merlin Group required our help, they provided limited information regarding their business. This made it challenging to create a proper website with all the necessary details about the business center.

User Research Findings

We attempted to create a website that provides real solutions to the users. To understand user needs, we conducted extensive research comprising stakeholder interviews, analytics reviews, and usability testing. These extensive studies helped us reach a conclusion that contains some vital points:

  • Users wanted a frictionless, seamless experience when engaging with the website.
  • The site needed proper optimization of its visual and textual content.
  • Along with computers and laptops, our website should work fine on mobile devices as well.
  • The site requires quick access to features and trust signals to offer contact decisions.

With these findings, we created a simple, clear, and user-friendly website for an upcoming business destination in the heart of Kolkata’s IT hub.

Market logo
Market Observations:
  • Competitors have dominant visual branding but limited opportunities for the user journey.
  • Some websites failed to clearly articulate their value propositions.
Audience logo
Audience Insights:
  • The website primarily attracted B2B users seeking assistance with business and investment.
  • Users required a smooth user experience with minimal steps to reach their desired action.
01
Website Development

We first identified the client's requirements and incorporated them into the website design. We also added several visual elements and images to improve site functionality.

02
Better Website Functionality

We made the World Trade Center website functional and user-friendly. We integrated visual design and action buttons to prompt quick user action.

03
Simplified Content Hierarchy

This was one of our priorities while working on the World Trade Center website. We offered a well-organized content layout with strong headings, prominent visual segments, and more.

04
Trust-centered UX

User experience is supreme while creating a B2B website. Understanding this, we focused on building trust with the site's primary users, thereby creating a strong brand image.

05
Focusing on Performance and Speed

To prevent high bounce rates and loading issues, we implemented comprehensive performance enhancements. This offered faster loading times and a seamless user experience.

Testing & Quality Assurance

Cross-browser testing
Responsive testing
Performance testing
Bug fixing process
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Client Testimonial

Sabyasachi Chakraborty

CEO, Merlin Group

Weavers Web Solutions helped us build a prominent digital presence in Kolkata's business landscape. From planning the structure to refining the user experience, their team was approachable and proactive throughout the project. They understood the expectations of a B2B audience and delivered accordingly. We truly appreciate their support and responsiveness. Looking forward to continuing to work with them as our business grows steadily.