How The Combination of AR and Mobile Applications Is Helping The World Out

The technology of Augmented Reality is one that succeeds in augmenting one’s reality by making a fine blend between the real world and that of the digital. Unlike Virtual Reality, the motive of which is to actually absorb someone using the technology into the three-dimensional sphere or environment, it is the task of the technology of AR or Augmented Reality to fit in the digital information with the real video or image. It thus does not alter the actual environment.

Augmented Reality is being widely used due to the fact that this technology can be experienced with only a smartphone in hand. VR or Virtual Reality on the other hand demands the use of special equipment. With AR technology, the users get to experience the co-existence of the virtual object right there with them in the real or physical world.

Augmented Reality is finding use in the gaming industry as well as in the ecommerce sector. In matters of shopping, getting to see the photos of the product is a common thing. However with AR technology, the shopper can actually get the feeling as to where the product actually is fitting in, like for instance, while shopping for a  chair, the buyer can actually see how the chair fits in the room. This is exactly what the IKEA Place app is doing. With the help of this app, customers can virtually fit the furniture in the different places around their home. This way customers can ensure that the product they are about to buy is ideal for their home.

Starbucks had put up a good example of advertising the brand by means of their app that displays animation characters when the camera of the customer is directed towards the cup of coffee. It is a strategy used by the company to enhance customer experience by developing a bond that is interactive between the customer and the brand. When used for the purpose of creativity, AR can increase the chances of purchase. Customers get motivated to use a particular mobile application of a brand when it has entertaining content in it. AR experiences in a new and unique way helps to surprise both customers as well as competitors who have little or no knowledge about the particular trend yet.

In the field of education, the technology of Augmented Reality is helping students to understand concepts in a better way. It helps in making the process of learning more efficient as well as engaging. The scope of interaction is enhanced. For instance, with the help of the application of AR, students can get the chance of viewing a three dimensional galaxy on their very tablets. The AR app has paved the way for elementary schools to give students an interactive experience while gaining knowledge at the same time.

AR has made things go simple when it comes to matters of construction and manufacturing. The technology helps to accelerate the various processes at the factories. It helps in the demonstration of various sites of construction by the engineers and also enables them to share their views. Monitoring of the work that is in progress is enabled by AR markers. A lot of time gets saved and also the entire process of understanding is made simpler with the help of plans and maps that are digitised. AR glasses with its real-time data  has made it easier for field workers to bring about enhancement in the accuracy and quality of work.

It has been a long time now that Augmented Reality apps have entered the very sphere of our daily lives and have redefined several aspects. As per statistical study, a good percentage of people, around 48% are using the AR app or are planning to use it to try out various products and services. Predictions reflect upon the fact that the revenue revolving the AR app development shall touch the $27.4 billion mark by the year 2023.

Artificial Intelligence Isn’t Just a Cup of Tea – That’s What The Developing Nations Have to Say

The recent time has been witness to a number of situations and in there the overall reputation of artificial intelligence has not been a very favourable one. It has been considered as a threat to opportunities surrounding human employment in spite of the fact artificial intelligence is being used in the mundane lives. The advancing technologies of artificial intelligence, machine learning, robotics have had enough impacts over the economies that are still growing.

The Concept in Brief

Deep neural networks are being used on a large scale in various applications of artificial intelligence which includes extremes of functions like robotic surgery to translation functions of Google. Deep neural networks happen to be a facet of artificial intelligence that imitates the approach of learning that humans often make use of to gain different types of knowledge. In the same way as human brains contain neurons, deep neural networks also contain a number of artificial neurons which are used for the purpose of identification and storage of information.

The Infrastructural Issue

One problem that neural networks face is that they often require huge amounts of data for the purpose of learning the way to perform a task in a proper manner. Neural networks are considered to be data-hungry. When compared with other machine learning models which are simpler, neural networks demand a data storage infrastructure that is more sophisticated in nature and the processing technology involved is also quite complicated. Such infrastructure is quite expensive and it becomes a problem for developing nations to afford such an infrastructure.

The Environmental Factor

Another problem associated with this type of feature of artificial intelligence lies in the fact that it impacts the environment adversely. With the high price tag by its side, this is an additional problem that is linked with deep neural networks. For instance the estimated cost of training a neural network is around $150,000 USD and with that the emission of carbon dioxide rounds up to around 650 tonnes which has an absolute detrimental effect over the health of the environment.

The Problem with Datasets

Developing nations face a number of barriers and challenges while building the market as well as the industry for artificial intelligence. The datasets that are available for the crucial purpose of training the models are extremely limited. To add to the problem the quality of data that is available is not proper and is questionable. There have been cases where due to the inappropriate, low-quality and wrong data, many projects which were supposed to add benefits and serve a fruitful purpose have failed.

The Non-Economic Costs

Yet another issue that deserves attention revolves around the non economic costs like privacy loss that the developing countries have to bear as a result of the adoption and development of the artificial intelligence market and industry. The concerns so associated tend to appear during the different stages beginning from gathering of data to the development procedure to the final stage of actual use of the applications of artificial intelligence. For instance, China is developing applications of artificial intelligence that are not considering any kind of ethical issues. Still there are countries that are violating privacy laws as well as human rights while developing various applications like surveillance tools using artificial intelligence.

There are some developing countries that have been known to be using artificial intelligence solutions that have been built by companies of foreign origin and they tend to deliver poor performance and their usability is also limited.

The Internet Issue

When the internet connectivity is poor in the urban and the rural areas, it creates several problems and acts as a hindrance in the adoption of the artificial intelligence services by the consumers. Statistical report reveals the fact that around 267 million people in Africa and around 53 million households do not have the basic access to the internet.

Disparities associated with access to the internet exist between the urban and the rural population, also between men and women, between different age groups like the youth and the older age groups and most importantly between different income groups of people like the higher and the lower income groups.

The high cost which is associated with the internet data of mobiles and the broadband connectivity which is home-based play an active role in diminishing the market share of the services revolving around artificial intelligence and also the number of people using it.

Limited internet connectivity poses yet another problem where the regular updation of apps becomes impossible and this once again restricts the efficient functioning of the artificial intelligence services as they require data rich apps that undergo regular updation.

Smartphone Penetration

 Smartphones capable of supporting high-tech apps have still not penetrated properly in third-world countries. Smartphone penetration is around 45% in Sub-Saharan Africa and in South and South-East Asia, it is around 64%. Though a rise is expected in the coming years, most of the devices represent models that are outdated and are incapable of supporting high-tech apps.

Lack of Apt Skills and Knowledge

Of the many, one big challenge that developing nations face is the lack of talents and skilled manpower who are capable of handling the various technologies associated with artificial intelligence. Educating people and upgrading their skills and knowledge to enable them to deal with the technologies of artificial intelligence is now the need of the hour.

Summary

Artificial intelligence brings with it a sack full of opportunities and benefits for mankind. Though it provides the society with varied opportunities, the developing nations go through a number of issues as discussed which comes as a barrier while adopting its services. Hence it is required that the challenges should be dealt with and then overcome successfully in order to ensure that the world in its entirety is not deprived of the benefits that artificial intelligence has to give.

RPA and AI Enriched Automation That Deserves A Notice

Hyper-automation involves the automation of everything that is there in the organisation and those that can be automated. The main purpose of automating is to make the various processes and operations work in an efficient and effective manner. This is achieved by the use of technologies like artificial intelligence or AI and also robotic process automation or RPA and the end product is such that it does not require intervention of humans.

The Alternate Option

In short, Hyper-automation refers to automation that is done on an end-to-end basis and this is made possible by making use of the power of different technologies. The legacy systems gave way to what is today known as the hyper-automation system. By combining the technologies of RPA and AI, hyper-automation eases out the process of carrying out various repetitive tasks in business.

The Technologies

Hyper-automation is often referred to as the very means that brings about real digital transformation. The technologies of artificial intelligence, machine learning, robotic process automation are all working in unison to bring about automation of extremely complex business operations or processes.

The Power Behind

When Robotic Process Automation is enriched by the technologies of machine learning and artificial intelligence, it forms the main power that drives hyper-automation. With the help of these technologies automation today has reached levels like it has never been before.

The Role of the Pandemic

The pandemic has played an active role in accelerating the adoption of hyper-automation in the market. Legacy system which is inclusive of infrastructure and various processes can affect the organisation in an adverse manner as it slows down the very functioning of the organisation which is not acceptable given the scenario of fierce competition.

The Difference

There is a marked difference in the functioning of automation and hyper-automation. Automation addresses a single task that is repetitive in nature and automates it so that no manual intervention is required. The functionality of automation covers a smaller scale. It helps in the creation of solutions that are meant for individual tasks. On the other hand, hyper-automation revolves around the use of a number of automation tools that facilitate intelligent automation.

The Benefits

Hyper-automation helps in the successful transformation of businesses as it fosters the streamlining of various processes of business and helps in the elimination of repetitive tasks and ensures automation of the manual ones. This comes with a number of benefits. It enables task completion with consistency as well as accuracy and also with speed. Costs are reduced to a great extent as a result of hyper-automation and this also improves the experiences of the customers.

The Challenges

However, in spite of the benefits that it has to offer, hyper-automation comes with some challenges. There are still many companies who are not yet ready to handle the tactics of hyper-automation due to several reasons, one of which is lack of skilled human resources with appropriate technical skills.

The Different Industries

Healthcare

Hyper-automation is being used in a number of industries today. Hyper-automation provides a plethora of benefits to the healthcare sector. It helps in the enhancement and plays an active role in improving the experiences of customers. Hyper-automation is used for the purpose of automation of the billing cycles and also for increasing the efficiency of customer communication. Management of the various records of patients, collection of different data, and it is also involved in providing output that proves to be useful for more accurate plans of treatment. Inventory of drugs can easily be taken care of by hyper-automation and in the scheduling processes of different resources and also staff. The opportunities that hyper-automation provides to the healthcare sector are endless and so are its benefits that it offers to patients, healthcare providers or doctors and the entire organisation.

Logistics and Supply Chain

The logistics and the supply chain industry is positively affected by the technology of hyper-automation. RPA or robotic process automation helps in making inventory checks that occurs 24*7. Hence the current view of the levels of inventory is available all the time and the availability of products can also be accessed whenever required. Hyper-automation serves a number of purposes. Among the many functions that it does, some of them include inventory checks, follow-up, pricing and billing and also various processes associated with procurement. Manual intervention in case of repetitive processes is removed by the help of the technology of hyper-automation. This increases the speed of processes as well as accuracy and also makes various operations efficient.

Finance and Banking

The finance industry faces constant pressure in order to increase the efficiency of processes and also provide customer experiences that are more personalised. Effective management of business processes can be undertaken which shall enable customers to make decisions that are more informed as they are provided with sufficient information. In the backend also, finance industry enjoys the benefits where hyper-automation provides support to 24*7 online banking services and various other applications. The banking as well as finance industry have to deal with large volumes of data regularly. Managing such huge volumes of data could be a cumbersome process. Hyper-automation helps to streamline the various processes making them work out in a faster and more efficient manner and also brings about reduction in the errors that might occur.

All That You Need To Know About The Web World

Web 2.0 is a term that goes on to describe the current state of the internet. The user-generated content is more, so is the end-user usability when it comes to Web 2.0. In short, the 21st century applications of the internet that have played an active role in bringing in transformations in this digital era collectively form a part of Web 2.0.

The New Age

Web 2.0 does not involve any kind of technical upgradation associated with the internet. It instead takes into account the shift in the ways of the usage of the internet. The new age of the internet is all about sharing of information that occurs at a higher level and on the same note the level of interconnection among the users or participants is also more.

Web 3.0

Web 2.0 has enabled the creation of applications like Facebook, Wikipedia, Twitter, TikTok as well as Reddit. Web 3.0 shall get an easy entrance, thanks to Web 2.0, which has paved the way for the web of the next generation to come in and that shall associate with many of the similar technologies as in the case of Web 2.0 and its approach to the problems shall be different.

The Facet

Web 2.0, the term was first used more than a decade ago when the usage of the internet was directed to a change into a system that involved active engagement of the user. It was the kind where the conversion of users from viewers to providers of content was encouraged. It was the social facet of the internet that underwent transformations. The job of social media platforms fosters the process of engagement and interaction with one another by opinion sharing, thoughts and perspective sharing. Posting and publishing of articles and comments became possible and accounts of users could be created on various sites which helped to increase the participation.

Web 1.0

The very first stage of the internet revolved around Web 1.0. The number of creators of content was less during this stage. Instead the number of consumers were more. Static pages were commonly used.

The Interactive Environment

There is no one definition for Web 2.0. It is the result of a series of components. The components when put together give a product that helps in the creation of an online environment that fosters interaction and has greater capacity than the earlier form.

The Components

Wikis are involved with the collection of data from the user. Users are able to edit and change any kind of information within the limits of the web page and this implies the fact that the number of owners of the page exceeds more than one most of the time. Instead of only viewing and taking in information, sites like Wikipedia which are wiki-based prove to be successful with the contribution of information to the sites by the user.

Social networking is yet another significant aspect which is associated with Web 2.0. In this individuals are able to publish information over the web. Wikis demand verification and are mostly informational. Social media on the other side do not demand verification normally while any posts are being made. Individuals can easily connect with other users of the social media platforms.

The Applications

Web 2.0 has a number of applications to offer. Twitter, Facebook as well as Instagram are examples of social media platforms that enable content that are personalised to be uploaded which can be shared with a wider user base of the social media. Pinterest, Reddit, Youtube are all examples of applications that have their own important part to play.

The Benefits

The number of benefits offered are many. The advancement in technology has led to the thoughts and opinions being shared between users who are connected over the social media platforms. Web 2.0 has enhanced the very process of efficient communication that has led to successful interactions, sharing of knowledge and ideas and has progressive collaborations. Marketing has now seen new means to carry on with its operations. Digitization of the procedures of marketing brings with it new opportunities and now potential customers can now be reached in greater numbers by using the new marketing tactics.

Some Problems

Though there are many advantages, Web 2.0 brings with it a number of disadvantages. With connections increasing at a rapid rate and with people making more use of the social media platforms, the number of cyber-crimes are also increasing. The problem of spreading misinformation cannot be overlooked as it is becoming a threat to the users. Any kind of information can be uploaded over the web and the decision as to which is reliable can raise several queries. It is not possible to verify information and therefore it becomes easier for dishonest or bad actors to take advantage of any fragile situation.

The Technology That Is Being Noticed – Robotic Process Automation

Robotic process automation or software robotics makes use of automation technologies for the purpose of imitating the different tasks that humans normally carry out, for instance, extraction of data, moving files from one location to another, filling up of forms and so on. Robotic process automation or RPA helps to accomplish various tasks which in a way saves enough time of human resources and enables them to perform more complex tasks. Digital transformation gets accelerated and higher return on investment is achieved with the help of RPA.

The Role of RPA

Now workflows can be streamlined which increases the flexibility and profitability of business and also makes them more responsive. All of it and more happens due to robotic process automation. Employee satisfaction gets increased and this in turn increases employee engagement which makes them more productive. This happens as the mundane tasks get removed from their working schedule.

What the World is Saying

A big percentage consider that robotic process automation plays a crucial role in bringing about digital transformation. RPA is responsible for driving growth as well as fast and important improvements to businesses all over the world. The robots that are used in the technology of RPA are capable of dealing with heavy work pressure and situations where the demand graph is high. Yet another major percentage are of the saying that RPA helps in the reduction of errors that are generated manually. It also helps in the reduction of costs associated with labour. Together with efficiency, the speed associated with various tasks also increases. One of the main motives behind the designing of robotic process automation is to reduce the burden of performing simple but repetitive tasks for instance data entry tasks.

Some Cons

There are however certain limitations of using RPA. It can prove to be expensive. RPA may not be appropriate for complex tasks that demand a certain degree of creativity as well as human judgement. The culture of learning and training needs to be fostered in order to upgrade their knowledge about the usage of robotic process automation.

The Difference between AI and RPA

The basic difference between artificial intelligence and robotic process automation is that AI is data-driven whereas RPA is process-driven. While a RPA bot can only perform on the basis of the processes that are defined by the end user, an AI bot makes use of the technology of machine learning to figure out different data patterns and becomes efficient with time and learning. The purpose of artificial intelligence is to imitate the intelligence factor of humans whereas that of RPA is to solely replicate tasks that are directed by humans. In both the cases, that is AI and RPA, the need of humans to intervene is reduced. However the way they perform the various tasks is critically different.

Both can complement each other. AI can enable RPA to perform more complex tasks. RPA on the other hand can help AI to perform manual tasks swiftly and easily.

Some Pros

There are several other benefits of using RPA. The configuration does not demand a developer. This makes it simpler for non-technical staff. Top priority tasks can be allocated as the work pressure of the teams gets reduced. Thus the productivity and the ROI increases.The morale of the employee is improved as the high volume workload is lifted up and the focus automatically is moved towards a more thoughtful decision-making process.

The Applications

Today many financial institutions are making use of the services of RPA. The technology of RPA has become an integral part of the retail industry. It has enhanced the way in which back office operations are performed. The experience of the customers also undergoes improvement. Different applications include management of customer relationships, processing of customer feedback, detection of fraud and many more. Some of the best known healthcare institutions are using the technology of robotic process automation for a number of purposes. This includes management of information and prescription, processing of the claims of insurance and management of the cycles of payment and others.

The New Tactic To Carry Your Business Out – IoB

Internet of Behaviour is considered to be an area that is associated with research and development. Internet, processors as well as sensors are brought together by the technology of Internet of Things. Together they help in developing a system that is involved in processing of data which is taken up from different nodal devices in order to control as well as monitor a particular environment. The huge amount of data that got generated by the IoT devices never underwent manipulation for the purpose of understanding the behaviour of humans. This made way for the upgradation of the technology and thus came the new form, Internet of Behaviour.

The IoB

Analysis of data, analysis of behaviour, and the duo of technology and psychology of humans constitutes what has come to be known as the Internet of Behaviour. Now prediction of the behaviour of humans is possible, insights can be drawn from the data that is available and even human behaviour can be influenced based on the activities and the interests of customers gathered from the interactions. Businesses that are planning to sell their products as well as services can do so by creating an influence over the behaviour of customers with the help of content that has been developed specifically and is based on the preferences as well as their interactions.

IoT and IoB

The method of collection of data is the same for both IoT as well as IoB. However the sources are different. While IoT collects information from sensors and the different devices that are connected. IoB collects information from various transactions, interactions that take place over social media, different activities that occur online and browser history as well as cookies. The data that is collected from all these sources are then further processed to acquire knowledge about the kind of data that needs to be developed for a particular individual.

The different areas of application

Generation of insights is now possible for individuals by the boon of IoB. It finds use in a number of applications that provide support to users and are both personalised as well specific. On the basis of interactions of customers with specific products, the marketing department of various organisations can prepare advertisements in a way that enables customers to see what they prefer the most. In the healthcare industry also, IoB finds great use. This technology has made the various processes of diagnosis easier for the physicians. IoB can be used for the purpose of tracking different activities and thus prevent the occurrence of any kind of mishap. Surveys can be conducted by the government to understand the needs of citizens and also maintain law and order by tracking various behavioural patterns of big groups.

Shaping the outcome

The choice and preferences of customers fall under the direct impact of IoB. Redesigning the value chain by the data-driven process paves the way for companies to give a new shape to their products and services which improves the experiences of the customers and in turn brings in profit. Data can be collected during all stages of a user’s life and the ultimate goal of such collection is nothing but improvement of quality and enhancement of efficiency. The technology of IoB not only analyses the behaviour but also takes into account the psychological factors while shaping a particular outcome. 

The top trend

Internet of Behaviour is considered to be one of the top trends of technology. The COVID-19 pandemic has a role to play for IoB gaining popularity. The pandemic has changed the very way in which consumers make connections with brands and in a way has caused businesses to think twice as to how they should communicate with consumers. IoB holds the capacity to become a strong and new tool of marketing. There has always been stiff competition among companies revolving around gaining the confidence of customers. The demands of the customers can be catered now easily with the help of IoB by making use of data, information as well as various patterns of behavioural data. The interpretation of this data shall give a detailed insight revolving around the behavioural patterns of customers which further can be used for a number of purposes like it had never been before. The concept of IoB can be used by different companies to forecast the future by using the previous records of performance.

Iob has become an important tactic of marketing for businesses. It can prove to be beneficial to both businesses as well as people. IoB is used for various purposes of advertising and promotion and in a way helps businesses earn more profit.

The Form of Marketing that is Influencing All

Influencer marketing refers to the collaboration of a brand with an online influencer for the purpose of marketing one of its products or services. Improvement of the recognition of the brand is what influencer marketing aims at. In simple terms, influencer marketing takes place when an influencer is hired for the purpose of promotion of different products as well as services.

The Impact of Influencers

Influencers can be almost anywhere, much unlike the celebrities. Influencers could be anybody. The reason as to why they are influential is due to the fact that they usually have a big group of followers on the web as well as over the social media platforms. The influential people are present in every industry and it is only about finding them. There may be influencers who have a large number of followers while there may be some influencers who might seem to be ordinary people. However the ordinary influencers will have their reputation developed as experts in their respective fields. They are the people who provide answers to several queries of people. They are the ones who make posts that turn out to be the most engaging, share pictures that happen to be the best given their field of specialisation, make videos that are the most entertaining ones, and also run discussions online that are the most informative ones.

What Influencer Marketing Involves

Influencer marketing does not just involve finding out some influential people with a good number of followers and offering them money as well as exposure so that they can engage in the promotional activities of the products or services. Instead they are the people who have spent enough time in developing the brands of their own and followers. Since they spent their time and energy in building their brands and base of followers, it is quite obvious that they will be protective about it.

The Process

Influencer marketing is not about getting quick and drastic results. Instead it is a slow and steady process that demonstrates the leadership skills and also the authority as well as credibility within the specified industry. The traditional social media marketing involves setting up the identity of the brand where the base of the followers grow with time and after a certain period, the people who promote the brand can be identified.

The Period of Pandemic

The pandemic has led to a steep rise in the growth graph of influencer marketing. Firms are planning to invest and take influencer marketing a step ahead in the journey of marketing. Most marketers are firm believers of the fact that influencer marketing plays an active role to bring in more profits for businesses.

The Pros and the Cons

Like any other marketing practice, influencer marketing too has some pros as well as some cons. The business can reach out to a relevant audience. Trust and credibility are created by influencers. More people can be reached than it would have been possible in the absence of the influencer. The entire process is comparatively cheaper. However looking at the other side of the coin, it can be seen that getting hold of the correct influencer for the business can be a difficult process. In case of wrong selection of influencers, it might prove harmful, as the inappropriate influencer might have damaging effects over the brand and business outcomes.

The Types of Influencers

Today influencer marketing can be seen almost everywhere while scrolling the social media sites. Influencers are everywhere with their display of clothes, snacks and lots more. There are several types of influencers. Micro-influencers are those who have a group of followers that range between thousands and tens of thousands of followers. The micro-influencers create content that has relevance and connect with their audience by means of various platforms of social media, forums and websites and also through different written publications like blogs. The engagement rate is high due to the size of the group of followers and the type of content created by them. The bonding is strong in case of micro-influencers and due to the small size of the group, the influencers can communicate with the people who regularly follow them through their channel. A celebrity influencer is one who has a large group of followers and the range normally lies in the millions. They are recognized widely. They therefore hold the potential to influence the target audience greatly. A blog influencer is one who writes and has thousands or even millions of subscribers as well as readers. Social media influencers have well-recognition on the various platforms of social media like YouTube, Twitter, Instagram or Facebook and the number of followers ranges from thousands to millions. The social media influencers share content about a wide range of topics like travel, fashion, food, health, art and so on.

A New Way of Computation

A networking philosophy, edge computing focuses on bringing computing closer to the source of data as far as possible, an attempt that helps reduce the use of bandwidth and latency. To put it in simple words, edge computing refers to running of processes in the cloud that has been reduced in number and it also refers to the processes being moved to the local places which could be on the computer of the user or it could also be an IoT device. When computation is brought to the edge of the network, the amount of communication, specifically the long-distance one that takes place between the client and the server is reduced considerably.

The Speciality of Edge Computing

Processing data closer to the place of generation is what edge computing specialises about. This leads to greater processing speeds as well as volumes. There are several advantages which edge computing offers as compared to the traditional computing methods. When the computation power is put at the edge, it enables companies to better manage their physical assets. It also helps in the creation of new human experiences that are also interactive. A few examples of use cases of edge computing include self-driving cars, robots that are autonomous ones and many more.

The Networking Factor

There are already a number of devices that are being used in our daily lives like smart phones, smart watches and smart speakers and other devices that collect and process data locally while at the same time connecting with the physical world. Edge computing does not demand a separate ‘edge network’. In case a separate network is present, it is considered as a location in the continuum that exists between the users and the cloud where 5G gets the option to come into action. Connectivity that is extremely powerful and also wireless is brought into edge computing by 5G which paves the way for great opportunities like drones that are autonomous, remote telesurgery, various projects on smart cities and many more.

The Preferences
Edge computing is being preferred today in most places, for instance at the hospitals and at the factories and even in the retail industry. It is involved in the processing of sensitive data. Usually, these places demand solutions that exhibit low latencies and also do not require a network connection. Edge computing holds the potential to transform businesses across different industries starting from engagement of the customers to marketing and production and also back-office operations.

The Practical Applications

Edge computing enables businesses to connect the digital and the physical world. Instances of edge computing involve the inclusion of algorithms and online data into brick- and-mortar stores for the purpose of improving the retail experiences. It also involves creation of systems that can be trained and machines which shall aid in learning. Smart environments can be designed that shall take care of the comfort and safety factor.

The Different Advantages

Minimization of the use of bandwidth and resources associated with the server is brought by edge computing. This technology helps in the reduction of latencies. In use cases like self-driving cars and telesurgery, rapid response time is demanded and for this purpose, edge computing comes in handy. This technology enables users to keep data safe locally and the need to store it in the cloud does not arise. In cases where the connectivity to the cloud is not reliable, users may need the processing to go on locally in order to keep the operations running. Edge computing enables processing of data in a faster and safer way and hence rapid decision making by robots as well as sensors is now made possible.

Some Drawbacks

There is a high chance that the activities of malicious attackers might increase with the inclusion of the so-called smart devices into the system. The local hardware demanded by this technology is more and this is considered to be a drawback of edge computing.

Blending in AI with Marketing

Companies today are adopting technologies that are intelligent to enhance the efficiency of operations and improve the experience of customers. These intelligent solutions are nothing  but marketing platforms associated with artificial intelligence. Target audiences can be better understood by the help of these platforms. Conversions can be driven, workloads of the teams of marketing can be eased out by the virtue of the insights that are optimised and  driven by artificial intelligence.

Digital marketing and AI

Artificial Intelligence Marketing or AI Marketing makes use of technologies that deliver decisions which are automated. The decisions are based on collection and analysis of data and also on observations of the audience or the different economic trends that tend to affect the marketing efforts. Digital marketing makes use of artificial intelligence where speed is considered to be a crucial factor. The tools of artificial intelligence ensure effective communication with customers by using the profiles of the customers and data. Human interference required is the least in the case of marketing practices which make use of artificial intelligence tools.

The Tools of AI

Analysis of data ensures swift collection and management of marketing data derived from various campaigns and marketing programs which in the absence of AI would have to be carried out manually. The tools of artificial intelligence enable businesses to make decisions as to which strategy would be the best fit for profitable outcomes.

Machine learning is that branch of artificial intelligence which is associated with algorithms that help in the analysis of information and this leads to improvement in the digital marketing campaigns. The problem of dealing with vast amounts of data can now be gotten over, thanks to the use of artificial intelligence in machine learning.

Some Limitations

However there are certain limitations to the use of artificial intelligence in the marketing. The artificial intelligence tools do not understand automatically as to which actions need to be taken to achieve the desired goals of marketing. Time and training both are the essential requisites, in the same manner as they are for humans, to develop the required expertise. The artificial intelligence tools should be trained to deal with data of high-quality and the factor of time should also be kept in mind. There are marketing teams which lack the  necessary skills to handle the various tools of artificial intelligence. Acquisition of the necessary talent is necessary to deal with AI.

The Reasons why AI should be used

If implemented correctly, artificial intelligence holds the capacity to do great things in the field of marketing. AI platforms can efficiently give fast decisions regarding the allocation of funds across the different media channels or help in the analysis of the most effective ad placements to get the best from the marketing campaigns.

There are several reasons as to why artificial intelligence should be used. Instruments like chatbots offer support 24/7. They are always there to help customers out. This refers to saving precious time during which other tasks can be accomplished instead of solving common queries of customers. Artificial intelligence helps in making decisions by taking into account historical data and other information related to customers. This is achieved by the help of predictive analysis, a tool of artificial intelligence. This and many more applications of artificial intelligence are there to help marketers in their various tasks of marketing.

Personalised messages can be issued to customers as per need. It can be used to re-engage at-risk customers with the specific brand by providing appropriate information. The technology of artificial intelligence enables dynamic pricing with the help of which prices can be adjusted as and when required as per demand and sales. This particular strategy helps to deal with situations in face of stiff competition in the market.

Looking Back and Reviving the Nostalgic Moments of the Year that say Goodbye

It has been 12 long years since Weavers Web Solutions was born. In its journey of these 12 years it experienced many new happenings, saw many stories unfold themselves and faced many new challenges.

The Moments that Refreshed us All

As the countdown of a fresh new year begins, looking back at the year that is sweeping past across us makes us recollect the nostalgic moments of which we were once a part.

A Moment to feel Proud

On April 1st, 2022, the historical moment had come in the lives of everyone associated with our company, when we won the India 500 Most Promising IT Company prestigious award. It was a moment of honour, a moment to rejoice and celebrate for our hard work had achieved its reward. The moment shall remain etched in the eternal sands of time.

Getting International Recognition

Next it was the month of August where we went a step further in our journey towards glory. We were mentioned or rather our company’s name got published in the Italian National News for working successfully on a mobile app that got launched in Italy. Our company received recognition on an international platform and that was quite a bit of a news for each one of us at Weavers to join the party, a time to feel proud and also pledge to work harder to have our company known all across the globe.

Weavers Web

Weavers gets a new gift

Our happiness reached its peak when the day of the grand opening of our new office premises arrived. A day for which we had been waiting for a long time, September 5 2022, had finally stepped in and we immersed ourselves into merrymaking as it was funtime for all of us. We moved into our new office the very next day. September 6, 2022 brought with it memories which shall continue to give fresh hope and cheerfulness in the minds of every soul associated with Weavers Web Solutions. So we got stationed at our new office premises to achieve something greater.

We Stand as One and Serve the World

Today we have a team of 150+ members who excel in their own respective fields and everyday give their best to take our company a level further up than it previously was. In this way we hope to achieve what we seek and desire through our dedication, hard work and consistency. Together we stand as one tree whose roots are held strong with trust, honesty and perseverance and grows everyday by spreading its branches far and wide.

The Way We Excel

We excel in web design and development, mobile app development, and you can stay rest assured once you hand your project over to us and we manage it right from its nascent stages to the completed form. We have our experts working on your projects in a diligent manner and we promise to serve you in the best possible way.

Through Christmas and New Year, from Diwali to Durga Puja we have kept that space for all of it. We grow everyday and get coloured in varied experiences and this gives us the energy and the boost to move ahead towards the path where we get to meet with our future endeavours.

Waving a Goodbye to the Year that goes by and Welcoming a New One afresh

The end of the year is already near and we are looking forward to a fresh start to a brand new year which comes with its sack full of surprises for all of us here. We make new resolutions to be fulfilled this year, and say goodbye to another year that goes by, making way for new things to unfold.

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